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May 10, 2019
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Class 35: Advertising and Business Services:


Advertising; business management; business administration; office functions.

Class 35 includes mainly services rendered by persons or organizations principally with the object of:

  1. help in the working or management of a commercial undertaking, or
  2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise,as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.


This Class includes, in particular:

  • The bringing together, for the benefit of others, of a variety of goods (excluding the transport thereof), enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through web sites or television shopping programmes;
  • Services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data;
  • Services of advertising agencies and services such as the distribution of prospectuses, directly or through the post, or the distribution of samples. This class may refer to advertising in connection with other services, such as those concerning bank loans or advertising by radio.
  • This class does not include, in particular:
  • Services such as evaluations and reports of engineers which do not directly refer to the working or management of affairs in a commercial or industrial enterprise (consult the alphabetical list of services).


Class 35 specifically includes:


administration of consumer loyalty programs administration of frequent flyer programs
administrative assistance in responding to calls for tenders / administrative assistance in responding to requests for proposals [RFPs] administrative processing of purchase orders
advertising / publicity advertising agency services / publicity agency services
advertising by mail order advisory services for business management
appointment reminder services [office functions] appointment scheduling services [office functions]
arranging newspaper subscriptions for others arranging subscriptions to telecommunication services for others
auctioneering bill-posting
book-keeping / accounting business appraisals
business auditing business efficiency expert services
business information business inquiries
business intermediary services relating to the matching of potential private investors with entrepreneurs needing funding business investigations
business management and organization consultancy business management assistance
business management consultancy business management for freelance service providers
business management of hotels business management of performing artists
business management of reimbursement programmes for others / business management of reimbursement programs for others business management of sports people
business organization consultancy business project management services for construction projects
business research commercial administration of the licensing of the goods and services of others
commercial information agency services commercial information and advice for consumers in the choice of products and services
commercial intermediation services commercial lobbying services
commercial or industrial management assistance competitive intelligence services
compilation of information into computer databases compilation of statistics
compiling indexes of information for commercial or advertising purposes computerized file management
consultancy regarding advertising communication strategies consultancy regarding public relations communication strategies
corporate communications services cost price analysis
data search in computer files for others demonstration of goods
design of advertising materials direct mail advertising
dissemination of advertising matter distribution of samples
document reproduction drawing up of statements of accounts
economic forecasting employment agency services
financial auditing gift registry services
import-export agency services interim business management
invoicing layout services for advertising purposes
market intelligence services market studies
marketing marketing in the framework of software publishing
marketing research media relations services
modelling for advertising or sales promotion negotiation and conclusion of commercial transactions for third parties
negotiation of business contracts for others news clipping services
office machines and equipment rental* online advertising on a computer network
online retail services for downloadable and pre-recorded music and movies online retail services for downloadable digital music
online retail services for downloadable ring tones opinion polling
organization of exhibitions for commercial or advertising purposes organization of fashion shows for promotional purposes
organization of trade fairs for commercial or advertising purposes outdoor advertising
outsourced administrative management for companies outsourcing services [business assistance]
pay per click advertising payroll preparation
personnel management consultancy personnel recruitment
photocopying services presentation of goods on communication media, for retail purposes
price comparison services procurement services for others [purchasing goods and services for other businesses]
production of advertising films production of teleshopping programmes / production of teleshopping programs
professional business consultancy promotion of goods and services through sponsorship of sports events
providing business information via a web site provision of an online marketplace for buyers and sellers of goods and services
provision of commercial and business contact information psychological testing for the selection of personnel
public relations publication of publicity texts
publicity material rental radio advertising
registration of written communications and data relocation services for businesses
rental of advertising space rental of advertising time on communication media
rental of billboards [advertising boards] rental of office equipment in co-working facilities
rental of photocopying machines rental of sales stands
rental of vending machines retail services for pharmaceutical, veterinary and sanitary preparations and medical supplies
retail services for works of art provided by art galleries sales promotion for others
scriptwriting for advertising purposes search engine optimization for sales promotion / search engine optimisation for sales promotion
secretarial services shop window dressing
shorthand sponsorship search
systemization of information into computer databases targeted marketing
tax filing services tax preparation
telemarketing services telephone answering for unavailable subscribers
television advertising transcription of communications [office functions]
typing updating and maintenance of data in computer databases
updating and maintenance of information in registries updating of advertising material
web indexing for commercial or advertising purposes web site traffic optimization / web site traffic optimisation
wholesale services for pharmaceutical, veterinary and sanitary preparations and medical supplies word processing
writing of curriculum vitae for others / writing of résumés for others writing of publicity texts

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